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Tracking & Analytics

Know exactly which marketing makes you money

We set up GA4, Google Tag Manager, enhanced conversions, and call tracking, so every lead, call, and sale is measured and your ad platforms optimize toward real results.

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Conversion tracking flow from Google Ads, SEO and YouTube through GA4 and GTM to attributed revenue
The challenge

You can't scale what you can't measure

Broken tags, double-counted conversions, and untracked phone calls mean Google’s algorithms learn from bad data, and you make budget decisions in the dark. Accurate tracking is the foundation of every profitable campaign.

What you get

  • Accurate conversion tracking across forms, calls, and purchases
  • GA4 and Google Ads data you can trust
  • Enhanced and offline conversions to feed smarter bidding
  • A live Looker Studio dashboard for your key numbers
  • Plain-English reporting on what is working
What's included

Tracking that powers better decisions

Google Ads Conversion Tracking

  • Form, call & purchase conversions
  • Conversion value setup
  • Duplicate & broken tag fixes

GA4 & Google Ads Analytics

  • GA4 setup & audit
  • Events & key events
  • Google Ads ↔ GA4 linking

Google Tag Manager & Enhanced Conversions

  • GTM container setup
  • Enhanced conversions
  • Consent mode

Call & Offline Conversion Tracking

  • Call tracking numbers
  • Offline / CRM conversion imports
  • Lead-to-sale attribution

Reporting & Looker Studio

  • Custom Looker Studio dashboards
  • Monthly performance reports
  • KPI and goal tracking
Zyncovo growth dashboard showing leads, cost per lead and ROAS by channel
Reporting

One dashboard for every channel

No more logging into five platforms. You get a live dashboard that shows leads, cost per lead, ROAS, and revenue by channel, updated automatically.

  • Looker Studio dashboards built for your KPIs
  • Channel-by-channel performance
  • Monthly insights in plain English
How we work

Our process

The same proven system we use across every channel.

01

Audit

We check every tag, event, and conversion action to see what is broken or missing.

02

Plan

We map the actions that matter to your business into a clear measurement plan.

03

Implement

We set up GA4, GTM, enhanced conversions, and call tracking, then test everything.

04

Report

You get a live dashboard and regular insights to guide budget decisions.

The difference

Why businesses switch to Zyncovo

A full agency’s capability with a specialist’s attention, and none of the handoffs.

ZyncovoTypical agencyFreelancer
One strategy across every channel✓Sometimes✕
Tracking set up before ad spend✓RarelyVaries
Google Ads, SEO, web & branding in one team✓Split teams✕
AI search (ChatGPT, Gemini, Perplexity) optimization✓Add-on✕
Live dashboard tied to leads & revenue✓Monthly PDF✕
Senior specialists on your account✓Junior staff✓
Scales with you, from one service to full GTM✓High minimums✕
Results

Proof, not promises

Replace these with real results from your clients.

Tracking & AnalyticsCase study

[+000%]

[Result headline, e.g. "more qualified leads in 90 days"]

[Client name / industry]: [one or two sentences about the challenge and what Zyncovo did].

Tracking & AnalyticsCase study

[+000%]

[Result headline, e.g. "more qualified leads in 90 days"]

[Client name / industry]: [one or two sentences about the challenge and what Zyncovo did].

Tracking & AnalyticsCase study

[+000%]

[Result headline, e.g. "more qualified leads in 90 days"]

[Client name / industry]: [one or two sentences about the challenge and what Zyncovo did].

FAQ

Frequently asked questions

Common causes are duplicate tags, counting page views as conversions, missing call tracking, or GA4 and Google Ads conflicts. Our audit pinpoints the exact issue.

Enhanced conversions send hashed first-party data (like email) to Google so it can match more conversions accurately, which improves reporting and automated bidding.

Yes. We set up call tracking for calls from ads and from your website, and can import offline conversions from your CRM.

We implement consent mode and follow platform best practices. [Add any GDPR/privacy statement relevant to your business.]

Free strategy call

Get a free tracking audit

Book a free 30-minute strategy call. You’ll leave with a clear, prioritized plan, whether or not you work with us.

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